RubberBuzz || Akron Unleashed: Those Gays and Their Blogs

4.05.2005

Those Gays and Their Blogs

Those gays and their blogs, what are we going to do with them? Well, according to this U.S. survey, we should market to them.

According to a new survey from market research and consulting firms Harris Interactive and Witeck-Combs Communications, blog consumption habits of gay, lesbian and bisexual (GLB) adults differ from those of their heterosexual counterparts in the United States.

The survey found that gay people read blogs more often than their non-gay counterparts, with 27% of GLB adults frequently or occasionally seek out blogs versus 18% of heterosexual adults, and only 44% of GLB adults stating that they never read blogs as compared to 59% of heterosexual adults.

Ha! I knew there was a reason we created the Queer Akron User's Guide!

The Blog Herald :: Gay people more likely to read blogs: survey

(joe :: Those Gays and Their Blogs)

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