RubberBuzz || Akron Unleashed: Golden Buckeye Dreams

5.23.2005

Golden Buckeye Dreams

My Gramps loves his Golden Buckeye card. He likes the free coffee and the discount at Ace hardware. My Grandma, on the other hand, seems to think that the card makes her a freak of some kind. She refused to use it for the longest time. Then Gramps retired and got even stingier with his cash. Now Grandma uses it as an excuse to get out the house and away from her loving hubby.

The nation's 38 million baby boomers who have passed their 50th birthday are discovering that with age comes privilege. The generation that turned up its nose at anyone older than 30 is lapping up the bargains that begin at 50.

Nor are most businesses intimidated by the prospect of slashing prices for many of their customers.

On the contrary, they're tweaking sales pitches, dropping ``senior'' from promotions to appeal to boomers who like the deals but don't accept the moniker.[...]

Senior discounts aren't gestures of good will. Their value as marketing tools has grown as companies target aging boomers' pocketbooks.

Boomers older than 50 wield an estimated $1 trillion in spending power.

The day I get that card I'm going and getting a free cup of coffee and them I'm going to complain to the 18 year old waitperson who gave it to me. That's going to be the coolest thing ever.

According to the Golden Buckeye website, Ohioans have saved about $2 billion since 1976. I intent to make sure I can personally raise that amount. You can use their Business Finder to see what discounts are available in your area.

The BJ :: Age has its discount privileges

(joe :: Golden Buckeye Dreams)

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